5 Tips for Designers & Developers to create a wonderful Portfolio

As I mentioned in my previous post on ‘Establishing yourself as an Online Freelancer’, Portfolios are a must for every freelancer to step on the path of achieving success. The success come either luckily or hardly without a good portfolio. If seen from a web-designer’s or web-developer’s perspective, it is the most important thing that leads to winning numerous projects. So, today I’ll be discussing few points on how to create a wonderful and attractive portfolio, and all the things an employer look for in a Freelancer’s portfolio.

Publicize your Portfolio on a website

Its always a good practice to publicize your portfolio on the web for the employers to have a look at it anytime they want. You don’t necessarily need to own a Top-Level Domain(TLD) for it. There are many FREE subdomain options provided by many organizations (like Google, WordPress.com, Webs etc) to put up a good portfolio website.

Multiple Contact options

Make it easy for employers to be able to reach you via various communication methods available. I’d suggest you to put a Contact form on the Front-page of the portfolio website itself, and provide other such details with it, like your Social Networking profile links, such as on LinkedIn, Twitter, Facebook etc. If you prefer to take projects from local employers only, you may also provide your Address, Phone No. etc with it.

Portfolio Website: Simple Yet Elegant

Keep the navigation between pages simple. Show what you’re best at i.e. if you’re a web-designer, you should concentrate mostly on the design part of the website, and should not give much stress to the Javascript/AJAX/Flash etc based content. Its generally good to add such scripts and objects to your website to make it look more dynamic, but using a lot of them makes it more bulkier and sometimes hard for some people to easily look around your website. This might prove out to leave a negative impact on employer’s mind.

Put up all your best work on the Front page itself. Also, make sure it isn’t too hard to browse through all your portfolio content i.e. use only a few number of pages for it. Don’t make it too deep. Its generally easier to browse through a portfolio when arranged in various categories such as Logo, Banners, Advertisements, Templates etc.

Screenshots and Live Demo of your work

Its always beneficial to provide full-scaled screenshots, or better, a live demo of all your previous work. Graphic designers should include full-scaled WATERMARKED screenshots of their previous work, whereas Animators, Web-developers etc should provide a Live-demo of their past work, be it an animation video, a live website, or something similar.

Describe your work in Words too

Its true that “A picture can say a thousand words”, but it don’t hurt to describe your work in words either. Always include a textual description of your work, be it for a graphical work, an entire website, or something else. Textual description always help in understanding a person’s work from their own perspective, which sometimes is difficult to understand by just looking at it.

Establishing yourself as an Online Freelancer

Everyone Is Talented, be it in Computers, Sports, or entertaining others. We all got some skills, and so we all should know how to effectively use them. A Freelancer is a person who’s not committed to an organization or an employer on a long-term contract. They are always self-employed usually in the field of their interests. That’s why they are called ‘FREE-lancers’.

Generally, there are many strong points of differences between Freelancing and a regular job, and many people prefer being a Freelancer than doing a regular job, while others criticize. In my opinion, freelancing have numerous advantages over a regular job, but as we all know it, ‘Pros don’t exist without Cons’. Being a freelancer means you’re FREE to do whatever you find suitable for you, based on your interests, and your skills. You are your own master. Unlike a regular job, where you have to work on a weekly or a monthly basis, a freelancer always have the option to take a break in between projects. Thus, the risk of losing up a regular job on getting sick, or going for a vacation, or something, is not the case here. So, as a freelancer, you get to furnish your skills, earn some quick money, peacefully enjoy vacations, and live the life the way you always wanted to.

However, there are obviously some disadvantages, but if you look at the advantages and establish yourself as a proper freelancer, you don’t have to worry about it. When you get a regular job, its certain you’re gonna get paid on a regular basis (probably fixed amount, be it hourly, daily, weekly or monthly). But, In the initial stages as a freelancer, you might not get enough projects or earn regular income, but if you hold on to it, there are certain chances that you’re gonna get opportunities for sure. In today’s Internet reliable generation, Organizations have gone online, and they are outsourcing most of their projects. And, so there’s no doubt about the number of opportunities in near future. They are surely gonna increase. And, who knows you might be earning much more than you can ever imagine, or the income you’re earning, or going to earn doing a regular job.

Here, I’m going to discuss about establishing yourself as an online freelancer, based on my personal experience. Though its not that much by far, but still, I think I’m well established as I get projects whenever I want to, without much struggling. I’m a web-developer, and I develop websites based on WordPress, and Joomla CMS. I had my own domain then (not this one), where I used to upload and test all my work. I didn’t know a thing about freelancing then. And then, I came to hear about few online websites which give the opportunity to Bid on open-projects outsourced by some organizations or individual employers. And if the employer approves your bid, you get the chance to work on it, and submit it before deadline to earn the money you initially quoted for that very project. I really liked that idea because of the above said reasons. Earning real money sitting at home, no strict working hours, working on projects I was interested in, and capable of handling them on my own…couldn’t get any better for me, as I’m still an under-graduate student. So, I finally started placing bids on multiple Freelancing websites, but one can’t be successful that easily. One has to work harder, and improvise things, and that’s what I did. I improvised my bidding style, created a proper portfolio of work I had previously done, and mentioning it in every relevant bid I place on those websites. But, out of them all, I liked one such website – vWorker (previously RentACoder.com), and thats because of three big reasons:

  1. The bidding system was closed, i.e. you don’t get to see other person’s bid until the project is alloted to someone. Thus, giving everyone a fair chance of quoting genuine project price, and preventing cut-throat mechanism (placing the lowest bid by looking at others’ bid price…literally cutting other person’s throat).
  2. The mediation system was rock-solid, and very effective. In case if your project goes into arbitration, and one can’t continue to work on the project due to some reason, the moderators analyze it, and take the right decision. It isn’t biased at all.
  3. Unlike some other websites, no signup charges, comparatively less commission charges per project, and less money transfer charges.

When I signed up on this website, I was very confident about getting success there, and so I did get my first project (though a small one) on the 4th day after signup, and it never stopped after that. Some people are very talented that they earn their first project on the first day itself, or even within the first hour. But, on the other end, some keep trying and trying, and ultimately lose hope, and self-confidence. And If I look at the other end, I find myself far more lucky, and I seriously feel bad for those who ultimately give up trying. So here, I’m gonna summarize a few important points which you should always keep in mind, if you want to become a successful freelancer:

  1. First, and the most important one, do not ever give up trying. If you’re not getting success, don’t worry, just improvise your style and technique. Like, if you’re a project bidder like me, try to improvise your bidding style, and Try again. Don’t try to convince or force the employer to hand-over the project to you, by just saying “I can do it”. Instead, try to convince by saying “How I’ll do it, How I’m gonna approach it, My strategy, etc.”. Mention your previous work experience to them.
  2. Be as informative as you can, and yes “Be Professional!”.
  3. Don’t always run for projects with high budget value. Always go for those projects which you’re interested in, can handle and wrap it up in a given period of time. There’s no use of earning those high-valued projects, if you can’t finish them off on time, with the resources you have available with you.
  4. Have your portfolio created, and always available online for the employers to look into, whenever they want to. Almost every employer hand-over a project to someone, only after checking their past work in the similar area. No portfolio…No significant projects.
  5. Always keep track of work being done point-by-point, and learn time-management tactics to meet the deadline. If you want success, you should understand the price of every minute you spend, and so, use it wisely. If project demands more time, try to keep up with that pace, or else you’ll surely miss the deadline, and hence lose the project. Or better, don’t take those projects which will certainly put enough pressure on your shoulders. The more you’re free from pressure, the more you’ll have the ability to think, more you’ll be comfortable with it, and more you’re gonna enjoy every second of it.